The NCAA and TNT Sports Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One, today announced an incredible line-up of artists performing as part of the 2024 NCAA March Madness Music Festival in conjunction with the 2024 Division I Men’s Final Four. The free, three-day festival is set to take place April 5-7, at Hance Park in Phoenix.
The March Madness Music Festival provides fans access to hype-worthy entertainment and activations they won’t want to miss. Fans can learn more about each day’s events, times, and more at ncaa.com/marchmadness/musicfest.
On Friday, April 5, GRAMMY® Award-winning artist ZEDD will headline the AT&T Block Party with an unforgettable opening night performance. American Singer & Songwriter Reneé Rapp will set the tone with illustrious vibes and vibrant singer and songwriter Remi Wolf will kick off the day’s festivities. Since AT&T is all about speed, customers can connect to expedited entry through the AT&T Fast Pass Lane. To get in, just show the AT&T icon on your phone screen.
On Saturday, April 6, Coke Studio LIVE will take over as the presenting sponsor with GRAMMY®-nominated band Jonas Brothers hitting the stage as the eminent headliner delivering what is sure to be an outstanding performance. Festivalgoers are also invited to drop their own track by visiting the Coke AI Studio where they’ll get to form a music group, write a song and film a video – all with the help of a little real (AI) magic.
On Sunday, April 7, Capital One JamFest® will be headlined byGRAMMY® Award-winning band Mumford & Sons. GRAMMY® Award-winning The Black Keys, soulful Denver-based octet Nathaniel Rateliff & The Night Sweats, and GRAMMY® Award-winning R&B artist Leon Bridges will kick off the day’s event making for a can’t-miss festival experience.
Eligible Capital One cardholders will receive entry through the Cardholder Priority Access Line, plus access to the exclusive Cardholder Lounge. Customers can also experience the weekend like a VIP with packages including tickets to the Final Four® and National Championship, hotel, and VIP front of stage access to Capital One JamFest® available on Capital One Entertainment.
Fans will be able to stream the live performances on Friday and Sunday at ncaa.com. For more details about the weekend, fans can stay up to date by visiting ncaa.com/marchmadness/musicfest, following @mfinalfour on Instagram and X, or downloading the Men’s Final Four app presented by AT&T.
The March Madness Music Festival is known to bring spectacular performances to music lovers each year. Performers who have helped celebrate Final Four weekend throughout the years include Rihanna, Lil Nas X, Imagine Dragons, Katy Perry, Keith Urban, Zac Brown Band, Lady A, Weezer, Bruce Springsteen and the E Street Band, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, Kenny Chesney, Kendrick Lamar, Fall Out Boy, Twenty-One Pilots, Pitbull and Jason Derulo.
The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which TNT Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032.
Friday, April 5 – AT&T Block Party
- Performances from 4:30 p.m. to 10 p.m. local time
Saturday, April 6 – Coke Studio LIVE
- Performances from 3 p.m. to 9 p.m. local time
Sunday, April 7 – Capital One JamFest®
- Performances from 2:30 p.m. to 10 p.m. local time
TNT Sports and CBS Sports will provide live coverage of all 67 games from the 2024 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and NCAA March Madness Live. Games airing on CBS will also stream live on Paramount+, and games airing on TBS, TNT and truTV will also stream live on Max’s B/R Sports Add-On. TBS will televise the Division I Men’s Final Four, beginning with the Division I Men’s National Semifinals on Saturday, April 6, and then the Division I Men’s National Championship on Monday, April 8, from Phoenix.
About TNT Sports
TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with the National Basketball Association, Major League Baseball, the NCAA Division I Men’s Basketball Championship, National Hockey League, United States Soccer Federation, NASCAR (coming in 2025) and a premier golf franchise in The Match. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, HighlightHER, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NBA Digital — comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com — as well as NCAA.com and NCAA March Madness Live. TNT Sports in Europe and the Republic of Ireland includes partnerships with the NBA, Premier League, UEFA Champions League, UEFA Europa League, UFC, WWE and more, as well as much-loved brands Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and multi-sport programming and content on discovery+ and Discovery’s free-to-air TV networks.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Capital One
At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Entertainment and Capital One Dining, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/entertainment and capitalone.com/dining.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.